New website, logo, advertisements and style guide help Local Company Establish a Fresh Brand for its innovative product
TAMPA, FL. (March 5, 2015) – Dan Fleischbein had a novel idea for a business. He wanted to create a service that took advantage of our amazing weather, involved the outdoors and capitalized on an emerging community of working professionals and residents in downtown Tampa. His venture, Tampa Bay Water Bike Company, gives customers the opportunity to ride the picturesque Hillsborough River in a safe, easy, and inexpensive way, on a water bike. With limited capital, Fleischbein needed to establish the Tampa Bay Water Bikes brand in an affordable but dynamic manner.
Tampa Bay Water Bikes tapped the talents of Absolute Marketing Solutions to produce a fun, colorful and visually-driven website to capture the spirit of water biking on the Hillsborough River. The new website features captivating photos of people riding water bikes past some of downtown Tampa’s most recognizable structures, including the Rivergate Tower, the Platt Street Bridge and the Tampa Bay Convention Center. Visitors to the website are enticed by the potential of viewing these iconic Tampa structures from a new perspective. Information about water bike and biyak rentals are easy to find and customers can book sessions online.
Creating the new website was a part of the development of a comprehensive brand identity package for the Tampa Bay Water Bike Company. Absolute produced the company’s logo along with several ads and promotional items. They also produced a style guide to help ensure the uniformity of future work.
“We love it when people have exciting ideas that improve the way in which our community comes together. We are proud to help Tampa Bay Water Bike Company bring their outstanding and innovative product to consumers,” said Alfred Goldberg, president of Absolute Marketing Solutions. “Dan and Amanda are great people who have created a business that helps remind us why we love living in Tampa Bay.”
“The team at Absolute Marketing Solutions has proven to be an invaluable resource to us as we launch Tampa Bay Water Bike Company. Because we have a limited budget, getting the best bang for our buck is critical,” said Fleischbein. “The care they’ve taken in helping us build a great brand speaks volumes about their talent and professionalism.”