FOR IMMEDIATE RELEASE
New interactive web site allows fans to support the Lightning by creating personalized posters
TAMPA, FL. (April 27, 2016) – The Tampa Bay Lightning is in the midst of another playoff run and are giving fans throughout the Tampa Bay area the opportunity to show their love for their favorite team. One of the Lightning’s primary partners in bringing great experiences to fans is Pepin Distributing Company. Pepin Distributing distributes a variety of beer brands to bars and retailers throughout Florida, including Bud Light, which hosts the popular Tampa Bay Lightning Watch Party Series at Channelside Plaza.
The Lightning and Pepin Distributing were looking for a way to better connect fans of hockey and great beer with the excitement of the playoff push whether they are at Amalie Arena, their favorite bar or at home watching the games. To do this, Pepin Distributing tapped the talents of Absolute Marketing Solutions, a Tampa digital marketing agency that specializes in responsive website design and mobile applications, to produce an interactive website that allows fans everywhere to engage with the Lightning and Bud Light brands and show off their team spirit.
LightningParty.com allows visitors to create a custom poster to show their support for the Tampa Bay Lightning during the playoffs. Absolute developed a custom filter where users can upload an image and choose from one of nine slogans to create a poster that can be shared on social media platforms. Fans using the #lightningparty hashtag will be featured on the Lightning’s Fan Cap page. Also, season ticket holders can enter a sweepstakes for a number of prizes, including autographed memorabilia. Additionally, the site informs users of Bud Light specials in the Tampa Bay area and the schedule for the Tampa Bay Lightning Watch Party Series at Channelside Plaza.
“This is an exciting time of the year for Lightning fans. We are so excited to partner with Pepin Distributing and Absolute Marketing Solutions to create such a fun and interactive way for people to ‘Be the Thunder’ no matter where they are,” said Shannon Burrows, Partnership Activation Manager for the Tampa Bay Lightning.
“As a distributor and brand builder, Pepin Distributing Company has the unique opportunity to collaborate with various sports teams throughout Tampa Bay. We needed a digital platform to support our newest campaign, “Lightning Party.” We wanted a platform that was optimized for mobile and was socially integrated. As usual, we looked no further than our friends at Absolute Marketing Solutions. We huddled in for a few weeks with Tampa Bay Lightning’s creative team and Absolute Marketing Solutions’ tech geniuses, and developed a cutting edge digital platform where consumers can win prizes, create fan posters, join the #LightningParty and find out about (the now famous) Lightning Watch Parties. Thanks to Bud Light, Tampa Bay Lightning and Absolute Marketing Solutions, fans can proudly showcase their Lightning pride through www.LightningParty.com,” said Oytun Tutuncu, Interactive Marketing Manager, Pepin Distributing Company.
About Absolute Marketing Solutions
Absolute Marketing Solutions is a digital marketing agency that designs responsive websites, digital strategy and mobile applications to clients worldwide. Absolute understands that to succeed, businesses need a strategy that matches consumer demands on every digital platform. Our responsive web design capabilities is coupled with digital marketing services, including SEO, content marketing and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success. For more information visit: absolutemarketingsolutions.com.