Goldberg to discuss the importance of integrating mobile into your overall marketing strategy
TAMPA, FL. (March 13, 2015) – Absolute Marketing Solutions president Alfred Goldberg will share his experience and expertise with marketing students at the University of Tampa’s Sykes College of Business on Monday, March 16th. The discussion will focus on the prevalence of mobile usage in our society and how engaging users on mobile platforms can have a tremendous impact on business.
Goldberg will discuss the emergence of mobile technology as a mass medium. He will also give examples of why including mobile in your marketing strategy can be transformative to your business, product or even, your industry.
“It is critical for your business to be at the forefront of how people search for brands and products. Consumers utilize their phones daily to help make buying decisions and have conversations about the products and services that they like or dislike,” said Goldberg. “Also, with smartphones and tablets accounting for 60 percent of all online traffic and changes in Google’s search algorithm to support mobile-friendly websites, there’s no time like the present to make mobile a part of your marketing strategy.”
“We’d like to thank Alfred for taking time to share his knowledge and experiences with our students,” said Loran Tripp, marketing professor at the University of Tampa. “He gives a tremendous real world-perspective on digital marketing that enhances what our students learn on a daily basis.”