New York, NY – Oct 15, 2013 – Local business leader and co-founder of Absolute Marketing Solutions, Alfred Goldberg, was selected as a member of the Mobile Marketing Association’s (MMA) Mobile Analytics committee.
The Mobile Analytics committee was created by the MMA to address current and future mobile analytic needs of businesses. The group is comprised of experts from companies in measurement, media, brand marketing, advertising, and ad networks.
Meetings will be held on a monthly basis to discuss and assess the best practices for the purpose of leveraging and elevating mobile channel data. The focus is on extracting actionable insights to optimize consumer experience and measure ROI.
Despite the rapid increase of mobile technology users, a recent poll taken by eMarketer showed that 63% of mobile marketers either aren’t measuring ROI or lack insights on how best to measure them.
When asked to identify one key goal he has as a member of the Mobile Analytics committee, Alfred Goldberg responded by saying, “I would like to contribute to the definition of best practices for those seeking to better understand which mobile tactics are the most successful. Those goals may be reaching their target audiences, knowing what drives users to specific programs, learning the best ways to drive engagement, and of course, maximizing ROI.”
Alfred Goldberg is keenly aware of the need for mobile analytics. When asked what value he saw this committee having on his own company – that specializes in mobile application development and website development – he replied, “With over 14 years in mobile, Absolute Marketing Solutions has seen firsthand how the lack of a mature, analytics driven approach to mobile has derailed important mobile initiatives before they really got a chance to get off the ground.”
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About Absolute Marketing Solutions
Since 1999, Absolute Marketing Solutions has been developing high quality mobile applications, responsive websites, and mobile strategy to clients worldwide. Absolute understands that to succeed on mobile, businesses need a strategy that matches consumer demands on every digital platform. Absolute Marketing Solutions specializes in mobile strategy, design, and development alongside digital marketing efforts such as SEO and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success.