CICCIO RESTAURTANT GROUP
Absolute Marketing Solutions Drives Ciccio Restaurant Group's Expansion with Cutting-Edge Multi-Site Web Solution and Award-Winning Design
Ciccio Restaurant Group (CRG) is a dedicated company at the forefront of innovation in the culinary industry, committed to introducing unique and diverse dining experiences to local communities. With a focus on utilizing fresh ingredients and health-conscious concepts, CRG has successfully established itself as a prominent player in the restaurant sector. Currently, CRG operates seven distinct restaurant brands and has set its sights on rapid expansion across various locations in Florida. Recognizing the need for a comprehensive solution to support their ongoing growth, CRG sought the expertise of Absolute Marketing Solutions.
Key Challenges:
- Consolidating Multiple Brands: CRG required a centralized platform to consolidate its diverse range of restaurant brands under one cohesive corporate website. This would enable efficient management of their individual brand identities while providing a unified online presence for the entire group.
- Modernizing the Design: In order to align with their brand essence and cater to evolving consumer preferences, CRG desired a contemporary and refreshed website design that would captivate their target audience and enhance user experience.
Services Provided by Absolute Marketing Solutions:
- Website Design and Development: Absolute Marketing Solutions leveraged their expertise in web design and development to create a comprehensive solution for CRG. They crafted a multi-site WordPress installation, enabling CRG to effectively showcase all their restaurant brands under the umbrella of the parent group.
- Website Ongoing Maintenance: Recognizing the importance of continuous upkeep, Absolute Marketing Solutions provided CRG with ongoing maintenance services, ensuring the website remained up-to-date, secure, and optimized for optimal performance.
Results:
Absolute Marketing Solutions successfully addressed CRG's challenges and delivered tangible results:
- Centralized Brand Presence: The multi-site WordPress installation implemented by Absolute Marketing Solutions enabled CRG to house all their restaurant brands within a single corporate website. This allowed CRG to maintain their individual brand identities while streamlining administrative tasks and creating a cohesive online presence for the entire group.
- Enhanced User Experience: The new CRG website, featuring a modern and refreshed design, provided users with a seamless navigation experience. Visitors can easily find the information they seek, fostering engagement and satisfaction.
Recognition:
The revamped CRG website developed by Absolute Marketing Solutions was awarded the prestigious Hermes Award. This accolade serves as a testament to the exceptional execution of a multi-website platform, showcasing excellence in design, functionality, and user experience.