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Brand Archetypes – The Everyman

The Brand Archetypes About the Everyman Archetype Meet the Everyman, the archetype that champions normalcy, reliability, and approachability. In a…

Harnessing Brand Voice on Social Media: A Strategy for Distinction

In the bustling world of social media, where brands vie for attention in an ever-scrolling feed of content, establishing a…

Introducing the Ansoff Matrix: A Strategic Tool for Growth

The Ansoff Matrix, developed by Igor Ansoff in 1957, is a strategic tool for identifying growth opportunities and understanding associated risks. It presents four strategies: Market Penetration (increasing sales of existing products in existing markets), Market Development (expanding into new markets with existing products), Product Development (introducing new products to existing markets), and Diversification (introducing new products to new markets). Businesses, including restaurants, can use this matrix to assess their current situation, identify growth opportunities, evaluate risks and benefits, develop strategic plans, and implement and monitor their chosen strategies for long-term success.

The Hero’s Journey: A Path to Transformation in Storytelling

TL;DR: This blog delves into the Hero’s Journey, a timeless narrative structure, and its application in branding. It highlights how brands can craft compelling stories by positioning the customer as the hero and the brand as their mentor. The post offers insights into making marketing narratives more engaging and customer-centric, leveraging the universal appeal of the Hero’s Journey to create powerful, transformative brand stories.

Brand Archetypes – The Innocent

The Brand Archetypes About the Innocent Archetype Hey there, small business owners! Let's dive into the world of the Innocent…