Marketing Strategy

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Introducing the Ansoff Matrix: A Strategic Tool for Growth

By Alfred Goldberg | March 5, 2024
2024 annual business plan and digital business concept. Technology and innovation for business transformation. Goal achievement and success in 2024. Businessman pressing button on smart background.

2024 Digital Trend Predictions: AI Innovation and Privacy Concerns in Marketing

By Alfred Goldberg | December 22, 2023
Absolute Marketing Jobs to be Done Theory

Unlocking Customer Insights: The Power of Job-to-be-Done Theory for Small Businesses

By Alfred Goldberg | December 11, 2023
Smarketing concept. Integrated sales and marketing functions to have a common goal and approach. Hands puts the wooden cubes with SMARKETING icons isolated on white background and coppy space.

Winning Together: How Aligning Marketing with Business Goals Can Skyrocket Your Small Business

By Alfred Goldberg | December 1, 2023
Avoid RAMs Random Acts of Marketing

The Pitfalls of Random Acts of Marketing: Why Strategy is Key

By Alfred Goldberg | November 29, 2023