Social Media
Everyone’s an Influencer to Someone
“The celebrity is a person who is known for his well-knownness.” Daniel J. Boorstin Picture this: you are scrolling through your Instagram feed, and you see a classmate from high school. Your old friend’s profile prominently declares that they are now an #influencer. After a few seconds of hesitation, your curiosity gets the best of…
Read MoreSometimes We All Need a Little Boost
Did you know that there are over 55,000 posts a second on Instagram and Facebook? Considering those are just two major social media platforms, the sheer volume of posts is simply overwhelming. Nevertheless, only a tiny fraction of your followers see any of YOUR social media posts. Social media platforms use algorithms to handle the…
Read MoreAn Absolute Guide to #Hashtags
A common question we receive from our clients is, “Are we using too many hashtags?” or the inverse “Are we using enough hashtags?” Since we hear these questions so often, we decided to write a blog post about it. As one of our company values is education, we feel it is important to help our…
Read MoreA Business Owner’s Guide to Digital Marketing
The red bubble on your inbox icon reads 52. It’s 7:02 am. Gulping your coffee, you start wading through the email chaos. You clench your mug – half of these emails are ads for digital marketing services. Finding digital marketing help has been on your to-do list for a week, but more options bring more…
Read MoreWill Social Media Likes Pay the Bills?
Will Social Media Likes Pay the Bills? Social media users are like addicts. I don’t say this lightly – the obsession with likes has been compared to doing cocaine or smoking cigarettes by researchers and psychologists. Likes drive our egos- it feels good to receive a lot of likes. So, it’s no surprise that many…
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