National Espresso Day: Espresso History

Over 200 years ago, Scotsman Sir James MacKintosh said, “The powers of a man’s mind are directly proportional to the quantity of coffee he drinks.” Many of us would agree with this statement and start our day with a favorite coffee drink. These days, Lattes, macchiatos, and cappuccinos are all very popular choices. However, none…

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Everybody Has Questions – Some Common Reasons Client’s Ask Questions

When I first started my marketing career, I often grew frustrated when I felt clients were questioning my expertise. These questions usually came in the form of “Is this the best way to be doing this?” or “Are we following best practices?” After a quarter-century in marketing, I have learned to accept these questions and…

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5 Digital Marketing Resolutions for 2019

New Year's Resolution

It wouldn’t be a new year without New Year’s resolutions. In addition to getting to the gym more, meditating, and whatever other personal goals you’ve set, it’s likely you have a few career-related resolutions too. Hopefully, these resolutions include your company’s marketing methods, because there’s a lot to watch out for in 2019. We cherry-picked…

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A Business Owner’s Guide to Digital Marketing

A confused executive on his computer

The red bubble on your inbox icon reads 52. It’s 7:02 am. Gulping your coffee, you start wading through the email chaos. You clench your mug – half of these emails are ads for digital marketing services. Finding digital marketing help has been on your to-do list for a week, but more options bring more…

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Will Instagram Likes Pay the Bills?

Social media users are like addicts. I don’t say this lightly – the obsession with likes has been compared to doing cocaine or smoking cigarettes by researchers and psychologists. Likes drive our egos- it feels good to receive a lot of likes. So, it’s no surprise that many social media marketers are also consumed by…

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