published by Alfred Goldberg on October 6, 2020
One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t … Read more
published by Alfred Goldberg on October 4, 2020
One eternal truth in marketing is that you have to know your customers. After all, how will you provide them with a product or service that meets their needs if you don’t know what they value? How will you reach them with your marketing messages if you don’t know where to find them? How will … Read more
published by Alfred Goldberg on July 27, 2020
A common question we receive from our clients is, “Are we using too many hashtags?” or the inverse “Are we using enough hashtags?” Since we hear these questions so often, we decided to write a blog post about it. As one of our company values is education, we feel it is important to help our … Read more
published by Alfred Goldberg on January 1, 2019
It wouldn’t be a new year without New Year’s resolutions. In addition to getting to the gym more, meditating, and whatever other personal goals you’ve set, it’s likely you have a few career-related resolutions too. Hopefully, these resolutions include your company’s marketing methods, because there’s a lot to watch out for in 2019. We cherry-picked … Read more
published by Alfred Goldberg on December 27, 2018
The red bubble on your inbox icon reads 52. It’s 7:02 am. Gulping your coffee, you start wading through the email chaos. You clench your mug – half of these emails are ads for digital marketing services. Finding digital marketing help has been on your to-do list for a week, but more options bring more … Read more
