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 “Sales are contingent upon the of the salesman – not the attitude of the prospect.” – W. Clement StoneThese days, many companies do not consider the significance of a sales team when developing their promotional mix. In fact, we often see companies use outsourcing when recruiting a sales or customer service team; however, this is a … Read more

As we are sure some of you have experienced, the public can either build or destroy your business’s reputation. Although the use of public relations should help you convey your company’s message, products, or services, it is ultimately up to the public to determine how that message is understood. As Mark Twain once said, “The … Read more

Coffee has become a staple for nearly 1 billion people around the world. We drink it throughout the day to keep us alert, it assists us in creating new ideas, and now, fuels change through purchases made at the Portico Cafe. Absolute Marketing Solutions has recently worked with the Portico and the Portico Café in … Read more

If you are like us, we are sure that you are guilty of deleting hundreds of unopened newsletter, promotion, and acquisition emails each week. Although this may be frustrating to deal with as a prospective customer, many companies have successfully used direct marketing to promote their products, services, or brand. When direct marketing is used … Read more

If you look around, advertisements are everywhere! We see them in the windows of stores and restaurants, hear them on our way to work, collect brochures from companies of interest, and click ones that pop up across our phones. Although it may seem like there is an overwhelming number of advertisements, businesses use this tactic because it … Read more