Blog

Internships are a rite of passage for most professionals today. These positions play an essential role in many industries, including marketing. At Absolute Marketing Solutions, we view our internship program as an opportunity to shape the next generation of marketers by providing real-world experience to those just beginning their careers. On this National Intern Day, … Read more

Although most people have experienced some form of sales promotion, many small business owners do not thoroughly consider this component of the promotional mix. Moreover, even those businesses that do utilize sales promotions rarely consider the impact beyond the short term. The old expression “penny wise, pound foolish” applies to many businesses that misuse this … Read more

Attending conferences and exhibitions is a common event for most professionals. The 2019 U.S. B2B trade show market was 15.5 billion dollars, and that only represents the business-to-business segment of tradeshows. However, participation in tradeshows, exhibitions, and conferences is not limited to just attendance. These shows provide several opportunities for businesses to share their message … Read more

During the 2021 Superbowl, big-name companies like Budweiser and Pepsi paid more than $5 million to sponsor a 30-second commercial slot! For small businesses, we understand that this number is way outside of your budget; however, this doesn’t mean that you should completely disregard the idea of sponsorships. While you don’t have to sponsor national … Read more

If you are like many business owners, you know it is important to market your products and services. However, when you look at all the marketing options you can choose from, you don’t know where to begin. In the last few years, there has been an explosion of marketing platforms and technologies, making an already confusing environment … Read more