Posts by Alfred Goldberg
Crafting Your Brand Voice: Essential Steps for Effective Communication
TL;DR Summary: Discover the key steps to establish a compelling brand voice that resonates with your audience, including defining your brand identity, understanding your audience, determining your brand personality, crafting messaging guidelines, and continuous iteration for improvement.
Read MoreUnleashing the Power of Brand Voice: Authentic Communication for Lasting Connections
TL;DR Summary: Discover why a brand’s voice is crucial, how to develop it authentically, and real-world examples of successful brand voices that resonate with audiences.
Read MoreThe Sound of the Season: How Christmas Carols Create Magic in Advertising
Blog You Might Also Want to Read Sorry, we couldn’t find any posts. Please try a different search. The Sound of the Season: How Christmas Carols Create Magic in Advertising TL;DR Summary: Christmas carols in advertisements evoke nostalgia and emotional connections, making them powerful tools for brands. From reimagined lyrics to modern mashups, carols enhance…
Read MoreWhy Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges
Why Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges There’s a lot of talk in the business world about the importance of measuring marketing results. But when it comes down to it, many businesses simply don’t do it (or do it incorrectly). Why is that? In this post, we’ll explore…
Read MoreThe Magic of Christmas Advertising: A Look at Famous Campaigns Through the Years
Blog You Might Also Want to Read The Surprising Origin of Rudolph the Red-Nosed Reindeer: A Story of Marketing, Generosity, and Resilience December 24, 2024 How Coca-Cola Shaped the Modern Image of Santa Claus December 24, 2023 The Sound of the Season: How Christmas Carols Create Magic in Advertising December 24, 2022 The Magic of…
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