Posts by Alfred Goldberg
Why HIPPOs are dangerous for your website
For a few years, you’ve been at your company, working with a dedicated in-house team on internal marketing strategies that will take the company to the next level. You’ve been eyeing your competition and noticed they’ve all done something that your company has needed to do for years, redesign the company website.Your website is in…
Read MoreNational Espresso Day: Espresso History
Over 200 years ago, Scotsman Sir James MacKintosh said, “The powers of a man’s mind are directly proportional to the quantity of coffee he drinks.” Many of us would agree with this statement and start our day with a favorite coffee drink. These days, Lattes, macchiatos, and cappuccinos are all very popular choices. However, none…
Read MoreWho is your Primary Target Audience
One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t…
Read MoreThe Importance of Knowing Your Customers
One eternal truth in marketing is that you have to know your customers. After all, how will you provide them with a product or service that meets their needs if you don’t know what they value? How will you reach them with your marketing messages if you don’t know where to find them? How will…
Read MoreEverybody Has Questions – Some Common Reasons Client’s Ask Questions
Explore the art of understanding client queries in e-commerce with Absolute Marketing Solutions’ insightful blog. Delve into the significance of aligning business offerings with customer needs, learn from real-life examples of different types of client ‘questioners’, and discover strategies to turn these inquiries into opportunities for demonstrating expertise and fostering client success.
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