Posts by Alfred Goldberg
An introduction to brand archetypes for small business branding
The Brand Archetypes Sorry, we couldn’t find any posts. Please try a different search. An introduction to brand archetypes for small business branding Are you a small business owner looking to strengthen your brand? Brand archetypes are an excellent way to create a narrative for your company, as it allows you to deepen the customer’s…
Read MoreHow Local Influencers Can Help Your Restaurant Reach New Customers
How Local Influencers Can Help Your Restaurant Reach New Customers As a restaurant owner, you know that word-of-mouth is one of the best ways to attract new customers. And what better way to get people talking about your business than by enlisting the help of local influencers? Influencers are social media users with a large…
Read MoreCrafting Your Brand Voice: Essential Steps for Effective Communication
TL;DR Summary: Discover the key steps to establish a compelling brand voice that resonates with your audience, including defining your brand identity, understanding your audience, determining your brand personality, crafting messaging guidelines, and continuous iteration for improvement.
Read MoreUnleashing the Power of Brand Voice: Authentic Communication for Lasting Connections
TL;DR Summary: Discover why a brand’s voice is crucial, how to develop it authentically, and real-world examples of successful brand voices that resonate with audiences.
Read MoreWhy Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges
Why Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges There’s a lot of talk in the business world about the importance of measuring marketing results. But when it comes down to it, many businesses simply don’t do it (or do it incorrectly). Why is that? In this post, we’ll explore…
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