Posts by Alfred Goldberg
Unlocking Customer Insights: The Power of Job-to-be-Done Theory for Small Businesses
Explore the transformative power of Jobs-to-be-Done (JTBD) theory for small businesses. Learn how understanding customer needs through JTBD can enhance product development, marketing strategies, and competitive advantage. Essential reading for small business owners seeking practical insights for growth.
Read MoreThe Pitfalls of Random Acts of Marketing: Why Strategy is Key
Employing Random Acts of Marketing (RAM) is like two rams butting heads: lots of energy, but no progress. Each effort, though forceful, leads nowhere, illustrating why a clear strategy in marketing is vital for real results.
Read MoreCyber Monday: Catering to Customer Preferences in E-Commerce
Blog You Might Also Want to Read What Businesses Need to Know about Google’s Changed Local Search Display New Team Member: Miné Salkin Social Media Marketing: The New Trifecta Absolute Goes Ziplining The 2015 Orlando IX Digital Expo Recap- 5 Lessons Learned Inhuman Resources – A Halloween Special Users, Consumers and Marketers: Defining the New…
Read MoreDon’t Lose Your Voice: How to Maintain Control Over Your Brand Voice When Outsourcing Social Media
Explore the importance of maintaining a consistent brand voice when outsourcing social media management. Learn about the challenges, strategies, and benefits of ensuring coherence in messaging across different platforms.
Read MoreUnderstanding the Sales Funnel and Funnel Math in Google AdWords Campaigns
Blog You Might Also Want to Read Understanding the Sales Funnel and Funnel Math in Google AdWords Campaigns Understanding the Sales Funnel and Funnel Math in Google AdWords Campaigns Understanding your customers is crucial for e-commerce success, as it ensures that your offerings align with their preferences and needs. This alignment is essential for creating…
Read More