Posts by Alfred Goldberg
In 2024 Google Will Make Marketers Lose Their Cookies
Explore the profound impact of Google’s 2024 cookieless initiative on digital marketing and website analytics. Understand the challenges and opportunities this major shift presents, following Google’s 2023 updates to Analytics 4 and search algorithms.
Read MoreUnlocking Customer Insights: The Power of Job-to-be-Done Theory for Small Businesses
Explore the transformative power of Jobs-to-be-Done (JTBD) theory for small businesses. Learn how understanding customer needs through JTBD can enhance product development, marketing strategies, and competitive advantage. Essential reading for small business owners seeking practical insights for growth.
Read MoreThe Pitfalls of Random Acts of Marketing: Why Strategy is Key
Employing Random Acts of Marketing (RAM) is like two rams butting heads: lots of energy, but no progress. Each effort, though forceful, leads nowhere, illustrating why a clear strategy in marketing is vital for real results.
Read MoreCyber Monday: Catering to Customer Preferences in E-Commerce
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Read MoreDon’t Lose Your Voice: How to Maintain Control Over Your Brand Voice When Outsourcing Social Media
Explore the importance of maintaining a consistent brand voice when outsourcing social media management. Learn about the challenges, strategies, and benefits of ensuring coherence in messaging across different platforms.
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