How to Measure Marketing Effectiveness

By Alfred Goldberg | November 12, 2015 | Comments Off on How to Measure Marketing Effectiveness

What does it mean when someone says your marketing is working? Deciding on how to measure the effectiveness of any marketing campaign is based on measuring how well your marketing supports your business goals.

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Social Media Marketing: The New Trifecta

By Alfred Goldberg | October 12, 2015 | Comments Off on Social Media Marketing: The New Trifecta

Social media marketing is a shape-shifting realm that marketers and consumers use to navigate much of the media world today. Absolute Marketing Solutions headed to Orlando last week for OrlandoiX 2015, the inaugural digital media conference that featured renowned speakers from the likes of NFL, Dell, Coca-Cola and more,

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New Team Member: Miné Salkin

By Alfred Goldberg | September 30, 2015 | Comments Off on New Team Member: Miné Salkin

Absolute is proud to welcome the newest member of our team, Miné Salkin! Here’s a quick glimpse at our newest addition and what she brings to the team.

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What Businesses Need to Know about Google’s Changed Local Search Display

By Alfred Goldberg | September 23, 2015 | Comments Off on What Businesses Need to Know about Google’s Changed Local Search Display

Photo: A search made for local shoe stores in Tampa. Yellow: paid placement, Blue: Local Results, Green: Organic Results. The value of local search stepped up its game recently as Google unveiled a new local search display format that presents both new challenges and opportunities to advertisers and small businesses. It was so subtle that…

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