Posts by Alfred Goldberg
To PHP, or not to PHP? Top 5 Benefits of Building with PHP
What is PHP? Chances are that if you’re even semi-tech savvy you’ve at least heard of it. PHP (Hypertext Preprocessor) is open-source scripting language that is server-sided and can be used to create awesome, state-of-the-art web sites and web-based apps. In fact, approximately 82% of websites use this scripting language for the myriad of advantages…
Read MoreWhy Does My Business Need a Blog?
For some business owners, the idea of taking time away from your business to start a blog seems like an unnecessary distraction that will yield very little benefit to you. On the contrary; blogging for your business has innumerable benefits which, done regularly, can reap advantages over your competition. Quality content has the ability to attract…
Read MoreBest Practices for Mobile-Friendly SEO
Everyone wants to be first on Google. Everyone wants to be in the number 1 position, on the first page. In order to gain visibility on mobile search, companies require a strategy that applies the best practices when it comes to local SEO, continually improving site speed, adhering to mobile-friendly design, and more.
Read MoreThe Writing’s on the Wall: The Evolution of Facebook Advertising
One of the first words that comes to your mind when you think of online advertising is invariably, Facebook. Facebook has long worn the crown for being not only the world’s biggest social network, but one of the most powerful and engaging platforms for advertisers, brands, companies and organizations to amplify their presence. Part of…
Read MoreThe Awareness Ladder and Your Business: How Proper Web Design can Convert
In the marketing world, the Awareness Ladder is defined as an approach that takes into consideration a user’s knowledge of your business, and compels them to convert by offering them a solution or service to what problem they need solved. Many businesses fail to take into account that the awareness ladder is not just dedicated…
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