Posts by Alfred Goldberg
What’s Your Restaurant Brand Personality?
A brief, but definitive guide to determining what characteristics your restaurant brand has. Brand personality is a set of characteristics, often human-like, that are attributed to a brand. A well-defined and developed brand personality gives consumers the ability to relate to the brand and develop a preference for it. Let’s say you own a sushi…
Read MoreDefamation
Defamation—also called calumny, vilification, traducement, slander (for transitory statements), and libel (for written, broadcast, or otherwise published words)—is the communication of a statement that makes a claim, expressly stated or implied to be factual, that may give an individual, business, product, group, government, religion, or nation a negative or inferior image.
Read MoreOnline and offline
The terms “online” and “offline” (also stylized as “on-line” and “off-line”) have specific meanings in regard to computer technology and telecommunications. In general, “online” indicates a state of connectivity, while “offline” indicates a disconnected state. The concepts have however been extended from their computing and telecommunication meanings into the area of human interaction and conversation,…
Read MoreRipoff Report
Ripoff Report is a privately owned and operated for-profit website founded by consumer advocate Ed Magedson. The Ripoff Report has been online since December 1998 and is operated by Xcentric Ventures, LLC which is based in Tempe, Arizona. Ed Magedson is the site’s current Editor-in-Chief.
Read MoreFacebook has changed…. Again. What does it mean for your restaurant?
If you have a Facebook page for your restaurant or business, you’ll want to pay particular attention to the changes that are getting rolled out over the next few months. In January 2018, Mark Zuckerberg announced upcoming changes to handle the way content appears on news feeds. These changes would define what users see, and…
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