Posts by Alfred Goldberg
Are your employees on social media? Here are some considerations for enforcing a social media advocacy program
Getting your employees to become social media advocates can be a great way to amplify your reach and acquire new customers. According to Brandwatch, 1,000 employee advocates can reach 1 million customers, drive 50,000 social engagements, and create 5,000 unique pieces of content. Consumers care deeply about endorsements made by their peers and will listen…
Read MoreSocial
The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.
Read MoreMedia (communication)
Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.
Read MoreAbsolute Marketing Solutions
Absolute Marketing Solutions is a multi-award winning, full service digital agency in Tampa Bay, Florida.
Read MoreWhat’s Your Restaurant Brand Personality?
A brief, but definitive guide to determining what characteristics your restaurant brand has. Brand personality is a set of characteristics, often human-like, that are attributed to a brand. A well-defined and developed brand personality gives consumers the ability to relate to the brand and develop a preference for it. Let’s say you own a sushi…
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