New Blog
TL;DR Personal service business owners—like coaches, trainers, speakers, and consultants—can’t separate themselves from their brands. Your personality, reputation, and values are what clients buy. To grow, focus on:
Positioning & Segmentation – Be clear on who you serve and why they should choose you.
Credibility Marketing – Build trust with testimonials, case studies, speaking engagements, media features, and credentials.
High-Impact Tactics – Share your philosophy, highlight results, nurture with email, host workshops, encourage referrals, and build an authentic website.
Marketing yourself authentically and credibly is the fastest way to build trust and attract the right clients.
TL;DR:
First-order thinking in marketing focuses on immediate results (like sales or clicks), while second-order thinking considers long-term consequences (like brand loyalty or customer expectations). Smart marketing strategy demands second-order thinking—looking beyond quick wins to anticipate ripple effects. Brands like Apple, Netflix, and Patagonia thrive by thinking multiple steps ahead. Missteps from Gillette and Pepsi show what happens when brands fail to do so. To level up your strategy, always ask: “And then what?”
