Why Your Company Needs a Mission Statement

mission_statement

The importance of carving out your purpose in a competitive landscape When I was younger, I read Guy Kawasaki’s The Art of the Start. In his book, Guy repeated his frequent criticism of corporate mission statements with a takeaway phrase that I would repeat for many years: that “nobody cares what your mission statement is.”…

Read More

Alfred Goldberg to Mentor Vets on their Startup Ideas at the Fourth Annual HCC Veterans Entrepreneurship Program

alfred_goldberg_veterans_symposuim

Goldberg to give marketing advice to Veterans for taking their startups to the next level TAMPA, FL. (November 3, 2016) – Community business leader and entrepreneur Alfred Goldberg will be a key speaker at this year’s Veteran’s Entrepreneurship Training Symposium (VETS) hosted by the Hillsborough Community College Ybor campus as part of the Entrepreneurship and…

Read More

How to Create a Great Instagram Post

how_to_make_a_great_instagram_post

With 400 million users and growing, Instagram has become one of the hottest social media platforms around. Instagram makes it easy to reach your audience on with its focus on hashtags for search and a fairly simple process for creating posts. These reasons and its popularity among millennials is, in part, why Instagram has become…

Read More