Archive for 2015
Is Twitter Dead?
Sad but true, we all know the scene. The place is packed with black-clad mourners. The slow rush of salty tears stream down the faces of those gathered when their thoughts drift on the memory of the departed. The family marches in and is greeted with hugs, pats on the back and awkward apologies. The…
Read More360 Videos on Facebook and YouTube
YouTube and Facebook recently opened the floodgates of a new video-viewing format that is going to change the game for users, publishers and content makers. 360 video is becoming a new mainstream technology that allows the viewer to immerse themselves into a video by incorporating a taste of virtual reality to the experience. On a desktop…
Read MoreHow to Measure Marketing Effectiveness
What does it mean when someone says your marketing is working? Deciding on how to measure the effectiveness of any marketing campaign is based on measuring how well your marketing supports your business goals.
Read More4 False SEO Claims and Why They Aren’t True
One of the biggest challenges that digital marketers and Search Engine Optimizers (SEOs) have had to deal with over the years is the low barrier of entry into the industry.
Read MoreUsers, Consumers and Marketers: Defining the New Universal Facebook Search
The latest Facebook announcement has everyone talking about how the media platform is leveraging its data to increase engagement not only to its users, but its advertisers as well. With Facebook making public posts searchable, it means that any search will now reveal a new level a personalization by including conversations from people in those…
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