Website Audit Test

What is your website doing for your business? Too many business owners look at their websites as a necessity and not a strategic asset. To these business owners, their website provides visitors with some information about their company’s products or services and contact information. If this sounds familiar, we want you to know that your website could be doing so much more.

A website should:

  • Build a brand
  • Demonstrate expertise
  • generate leads
  • solve real customer problems
  • answer customer questions

Absolute Marketing Solutions offers a free website audit that identifies opportunities for improvement. Our free website audit does not require access to your website’s backend or any analytic tools.

What Will Be Included in My Free Website Audit

Information Architecture – Information architecture includes everything from your navigating your website, organizing your pages, and presenting your content.

Home Page Structure – Your website’s homepage serves multiple roles. First and foremost, it must assure users that they are in the right place and that your company can solve their problems. Next, your home page has to act as a traffic cop directing the visitor to where they need to go next.

Landing Pages Structure – Landing pages are the first pages people encounter on your site. Landing pages exist to convert. These are typically your product or service pages. Those who land on these pages arrive through search engine queries, paid advertisements, and social posts. Those who have landed on these pages have already expressed interest in your product or service. It is the job of these pages to get them to take that next step.

Copy Quality – One of the most often overlooked elements of your website is the copy. Decades of experience have shown us that most companies give a great deal of attention to their webpages’ visual design and almost none to the text (AKA Web Copy). The visual design may create an impression, but the text is what will convert your visitors. Our expert web copywriters will review your websites copy against best practices and report how effective we believe it is.

Page Speed – Your website page speed is essential for the user experience. If a page takes too long to load, many users will leave. Recognizing this, Google and other Search Engines have made page speed a factor in determining your search rankings. These two reasons make it vital that you know your website page speed and improve it if necessary.

Conversion Points and Call to Actions (CTAs)

An unclear call-to-action (CTA) is a common problem. Many businesses are unsure or afraid to be direct when asking the visitor to take the next step. Your website’s point is to get people to convert, so if the call-to-action isn’t optimized, you’re just making things difficult for yourself.

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Looking for More?

Although we believe our Free Website Audit is pretty impressive, we could do a lot more with access to analytical tools. If you are interested in a more in-depth website audit, please contact us here.