Tips for picking a social media platform for your business

In today’s business climate, a social media presence has become as much of a basic necessity as a website or a business card. However, unlike websites and business cards, there are many more options and strategies to consider and social media accounts are much more dynamic. Also, social media accounts must be continually monitored and…

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Is Twitter Dead?

Sad but true, we all know the scene. The place is packed with black-clad mourners. The slow rush of salty tears stream down the faces of those gathered when their thoughts drift on the memory of the departed. The family marches in and is greeted with hugs, pats on the back and awkward apologies. The…

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6 Tips for Building a Presence on Google+

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When Google debuted their social media platform in the summer of 2011, there were many who were skeptical about its ability to build a long term, engaged audience. Facebook and Twitter were dominating the landscape and newcomer Pinterest’s popularity was growing. While Facebook, Twitter and newer sites like Instagram dominate the current social media landscape,…

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8 Ways to Draw More Eyeballs (and readers) to your LinkedIn Posts

LinkedIn is the most business-oriented of the prominent social media platforms. While it’s not a party like Facebook, an overload of thoughts, jokes and good information like Twitter, or a bastion of visually stunning how-to guides like Pinterest, LinkedIn serves a critical function. LinkedIn doesn’t hide its role as a driver of business and future…

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The 7 “Be’s” of Highly Effective Tweeting

  We have all grown to love Twitter for its fast-paced, highly-topical format and its ability to draw the best comedic responses out of actors, reporters, brands and everyday folk. Twitter introduced us to social media mainstays like trending topics and hashtags and keeps a leg up on Facebook (for now) because all your followers have…

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