Posts Tagged ‘The Promotional Mix’

Series The Promotional Mix Sales Force « Previous 1 2 Sales Promotions Although most people have experienced some form of sales promotion, many small business owners do not thoroughly consider this component of the promotional mix. Moreover, even those businesses that do utilize sales promotions rarely consider the impact beyond the short term. Natalie DiRoberto…

Attending conferences and exhibitions is a common event for most professionals. The 2019 U.S. B2B trade show market was 15.5 billion dollars, and that only represents the business-to-business segment of tradeshows. However, participation in tradeshows, exhibitions, and conferences is not limited to just attendance. These shows provide several opportunities for businesses to share their message…

            During the 2021 Superbowl, big-name companies like Budweiser and Pepsi paid more than $5 million to sponsor a 30-second commercial slot! For small businesses, we understand that this number is way outside of your budget; however, this doesn’t mean that you should completely disregard the idea of sponsorships. While…