How to Create a Great Instagram Post

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With 400 million users and growing, Instagram has become one of the hottest social media platforms around. Instagram makes it easy to reach your audience on with its focus on hashtags for search and a fairly simple process for creating posts. These reasons and its popularity among millennials is, in part, why Instagram has become…

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Tips for picking a social media platform for your business

In today’s business climate, a social media presence has become as much of a basic necessity as a website or a business card. However, unlike websites and business cards, there are many more options and strategies to consider and social media accounts are much more dynamic. Also, social media accounts must be continually monitored and…

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Hip to be Rectangle? Can Instagram’s Landscape and Portrait Orientation Formats Help Marketers?

A couple weeks ago, Instagram announced a bold shift to allow users to post landscape and portrait-oriented photos in addition to square photos. The company that patterned their photo style similarly to the Polaroid pictures of the past, will now support photos and videos with a wider or longer viewpoint. This is a major move…

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6 Tips for Building a Presence on Google+

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When Google debuted their social media platform in the summer of 2011, there were many who were skeptical about its ability to build a long term, engaged audience. Facebook and Twitter were dominating the landscape and newcomer Pinterest’s popularity was growing. While Facebook, Twitter and newer sites like Instagram dominate the current social media landscape,…

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