CONTENT MARKETING
Create and leverage engaging content to bolster your brand and become an industry authority
OUR CONTENT MARKETING PROCESS
Brands are continually finding ways to carve a place in the minds and hearts of customers. The days of using a catchy jingle or a colorful print ad to capture customers are gone. In our internet age, one of the best ways to build trust among consumers is to offer something of value. Creating content that solves a problem, entertains or educates consumers can cut through the clutter and help your brand stand out above others.
When crafting a content marketing strategy for clients, we take a look at your goals. What content channels are you already using and how are you using them? We also examine the quality of your content. We study your audience closely to see where they are most likely to receive your message. From there, our content marketing team creates a plan to utilize the best content platforms for reaching your audience.
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How Our Content Marketing Services Can Help You
Think about it, when you search for the answer to a question online, you gain a greater sense of confidence in the website that accurately answers your question. All good businesses have the ability to educate or entertain consumers in some fashion. It’s this ability to engage customers that’s at the heart of content marketing.
Absolute Marketing Solutions’ Tampa content marketing team consists of content strategists, SEO experts, and writers who are adept at creating content that is innovative and useful. We work with you to ensure that your content shares your voice and perspective, resonates with your audience and is SEO-friendly. Our content marketing team can enhance your online presence by providing a number of different content marketing services such as:
Blogs
Blogs are an integral component to a business’ website for a number of reasons. An engaging, informative article not only provides the reader with a valuable user experience but establishes your own organization as a thought leader in the industry. But not all blogs are created equally. From varying evergreen content to quick reference guides, and everything in between, blogging keeps your website fresh. Blogs that are regularly updated are regarded more highly in the Google search engine results and have a better opportunity to acquire valuable backlinks
Website Content
Content on your website not only describes your organization’s services or purposes to your audience, but it gives the opportunity to drive action on your web pages. Absolute Mobile Solution delves into your industry and performs an in-depth analysis and comparison of services offered by your competitors, both direct and indirect, to find unique opportunities for presenting your value within your industry. By designing pages with powerful calls to action that lead to user conversions, website content can position your organization for success.
Social Media
Social media is all about getting your intended messaging to the right audience at the right time, in such a way that’s easily digestible and sharable. Writing the effective message coupled with an appropriate graphic is key in keeping and building your followers, and building your brand image digitally. Want to get more web traffic to your site, promote your app, or just get your social media following to learn more about you? We can create compelling copy that will land your desired results with a targeted social media strategy based on your specific objectives.
Video
Video is one of the most memorable forms of content. In fact, 80% of users remember a video they’ve watched in the previous 30 days. With more users and potential customers grabbing their mobile phones over sitting at a desktop computer, having a compelling content strategy that includes video can yield positive results for your brand image and brand recognition.
email Blasts
Despite being one of the oldest forms of electronic communication, email today is still one of the platforms with the highest click through and open rates. With any lead generation campaign, segmenting your audience into key audiences yields better results with email marketing, especially when combined with A/B testing. We build custom templates and can help you identify promotions, campaigns, or craft announcements for your organization.
Press Release Production
Your organization or company might be working constantly on furthering clients’ goals, but are you taking advantage of your own achievements by talking about them in the public sphere? Absolute Marketing Solutions’ team of content marketers have experience and knowledge in how to position your company’s news, events, or announcements in an impactful, news-worthy format that speaks to the media and gets their attention. From industry publications to regional television news and traditional media, we can get you in front of your desired audience.
Case Studies
Case studies can be hugely beneficial for your marketing strategy as they give the opportunity to showcase your services and results in a real-world scenario. One of the first things a prospective client or customer will do is research what impact your services or products had on others, and what their experiences and results were like. As one of the top five most popular marketing activities after social media marketing, email marketing, blogging and content writing, case studies are an invaluable asset in your content marketing toolbox.
Infographics
Chances are, a good portion of your audience or customer base may understand concepts more easily when they are represented in graphic form. Like any other part of content marketing, however, simply creating and sharing an infographic without a specific objective isn’t enough. Contact Absolute Marketing Solutions to devise an infographic strategy using actionable tactics to drive conversions on your content marketing goals.
White Papers
Despite the notion that white papers aren’t designed to sell, they leave a powerful message that can resonate with prospective clients. White papers are designed to educate, provide information-rich content, offer extensive research and sound findings, and inspire new ideas in your industry.
Launch Your Content Marketing Strategy Today
Since it’s your business and your voice, we can simply provide the strategy and tools to produce your content or we can partner with you to create your content and use it to reach the appropriate audience. To learn more about how we can help you gain consumer trust through content marketing, contact us or call us at 813-908-6862.