Absolute Marketing Solutions Web Design: Building The Portico and The Portico Cafe Websites

Introduction: Absolute Marketing Solutions recently partnered with The Portico, an iconic city block in downtown Tampa, to develop new websites for The Portico and The Portico Cafe. The Portico serves as a vibrant hub that fosters social, artistic, and spiritual connections while promoting community change. This case study outlines the challenges faced during the project, the solutions implemented, and the resulting benefits for The Portico and its online presence.

Challenge: The Portico required a comprehensive online platform that effectively showcased its diverse offerings, including the Portico Cafe, meeting and working spaces, a historic chapel, and The Community Hall event space. The challenge was to create websites that reflected the unique atmosphere and mission of The Portico, while also providing a seamless user experience for visitors seeking information, engaging in conversations, and accessing various resources.

Solutions:

1. User-centric Design: Absolute Marketing Solutions employed a user-centric design approach to ensure the websites were intuitive, visually appealing, and easy to navigate. The design aimed to capture the essence of The Portico's vibrant community and promote engagement with its various spaces and initiatives.
2. Mobile Responsiveness: Recognizing the increasing prevalence of mobile browsing, the websites were developed with a responsive design that adapted seamlessly to different devices and screen sizes. This ensured a consistent and enjoyable user experience across desktops, tablets, and smartphones.
3. Integration of Essential Features: The Portico websites were equipped with essential features such as event calendars, booking and reservation systems, donation options, and social media integration. These features enabled visitors to stay updated on upcoming events, reserve spaces, contribute to community causes, and share their experiences on social platforms.
4. Content Management System (CMS): Absolute Marketing Solutions implemented a user-friendly CMS, empowering The Portico's team to easily manage and update content, events, and menus on the websites. This allowed for timely dissemination of information, ensuring visitors had access to the latest news and offerings.

Results:

1. Enhanced Online Presence: The launch of the new websites significantly bolstered The Portico's online presence. The websites served as comprehensive platforms, offering visitors a clear understanding of The Portico's diverse offerings, mission, and community impact.
2. Improved User Experience: The user-centric design and mobile responsiveness of the websites provided visitors with a seamless browsing experience. Users could effortlessly explore different sections of the websites, access relevant information, and engage with The Portico's activities and initiatives.
3. Increased Engagement: The integration of essential features such as event calendars and social media integration facilitated increased user engagement. Visitors could easily discover upcoming events, reserve spaces, donate to community causes, and share their experiences, fostering a sense of connection and community involvement.
4. Streamlined Content Management: The implementation of a user-friendly CMS empowered The Portico's team to efficiently manage and update content across both websites. This streamlined process ensured that information was up-to-date, resulting in improved communication with the community and reduced administrative overhead.

Conclusion: Absolute Marketing Solutions successfully tackled the challenge of building comprehensive websites for The Portico and The Portico Cafe, enabling them to better serve the Tampa community. The user-centric design, mobile responsiveness, integration of essential features, and a user-friendly CMS collectively contributed to an enhanced online presence, improved user experience, increased engagement, and streamlined content management. The new websites solidified The Portico's position as a vital hub for conversation, connection, and community change in downtown Tampa.