BOLTS FOR WHATEVER
The Bolts for Whatever project is a microsite featuring multiple components as part of a promotional campaign. The main component is the social feed ("social wall"), found on the main page that offers visitors a chance to win a prize (Contest Terms and Conditions are also provided).
The second component is the Bud Light Ticket Package offer with purchase option. Consumer purchases the Up For Whatever ticket package and gets a chance to win:
- A spontaneous Up For Whatever experience (Meet the coach, players, upgraded seats, post-game drinks with the owner, etc.)
- Automatically gets entered to win the grand prize of a trip to Whatever, USA
The third and last component is the 'Away Game Watch Party' listing. The consumer checks out where he/she can enjoy Bud Light specials while watching Lightning games. Some watch parties will have Lightning alumni, Lightning girls, Thunder Bug ,etc.