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Common Mistakes in Advertising:

We can all recall past advertisements that the public has criticized for completely missing the mark. Think back to 2017…

Continuing the Influencer Selection Process

If you have read our past blog, Everyone’s an Influencer to Someone, then you have probably considered what type of…

Get to Know Your Customer Day (October 21):

Every three years, the American Marketing Association revises its definition of marketing. In 2017, they defined marketing as “an activity,…

Sales Force

Series The Promotional Mix These days, many companies do not consider the significance of a sales team when developing…

Who Really Controls Your Company’s Reputation?

As we are sure some of you have experienced, the public can either build or destroy your business’s reputation. Although…