Blog

Welcome to the Absolute Marketing Solutions blog, a resource sharing the latest thoughts in digital marketing, SEO, social media and more.

To Exhibit or Not to Exhibit?

published by on July 16, 2021

Attending conferences and exhibitions is a common event for most professionals. The 2019 U.S. B2B trade show market was 15.5 billion dollars, and that only represents the business-to-business segment of tradeshows. However, participation in tradeshows, exhibitions, and conferences is not limited to just attendance. These shows provide several opportunities for businesses to share their message … Read more

Five Questions to Ask Yourself When Selecting the Right Sponsorship:

published by on July 8, 2021

During the 2021 Superbowl, big-name companies like Budweiser and Pepsi paid more than $5 million to sponsor a 30-second commercial slot! For small businesses, we understand that this number is way outside of your budget; however, this doesn’t mean that you should completely disregard the idea of sponsorships. While you don’t have to sponsor national … Read more

Promotional Mix 101

published by on June 30, 2021

If you are like many business owners, you know it is important to market your products and services. However, when you look at all the marketing options you can choose from, you don’t know where to begin. In the last few years, there has been an explosion of marketing platforms and technologies, making an already … Read more

Everyone’s an Influencer to Someone

published by on June 25, 2021

“The celebrity is a person who is known for his well-knownness.” Daniel J. Boorstin Picture this: you are scrolling through your Instagram feed, and you see a classmate from high school. Your old friend’s profile prominently declares that they are now an #influencer. After a few seconds of hesitation, your curiosity gets the best of … Read more

Sometimes We All Need a Little Boost

published by on June 17, 2021

Did you know that there are over 55,000 posts a second on Instagram and Facebook? Considering those are just two major social media platforms, the sheer volume of posts is simply overwhelming. Nevertheless, only a tiny fraction of your followers see any of YOUR social media posts. Social media platforms use algorithms to handle the … Read more

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