Posts by Natalie DiRoberto
Sponsorships
During the 2021 Superbowl, big-name companies like Budweiser and Pepsi paid more than $5 million to sponsor a 30-second commercial slot! For small businesses, we understand that this number is way outside of your budget; however, this doesn’t mean that you should completely disregard the idea of sponsorships. While…
Read MoreIntroduction to the Promotional Mix
Series The Promotional Mix Sorry, we couldn’t find any posts. Please try a different search. Introduction to the Promotional Mix If you are like many business owners, you know it is important to market your products and services. However, when you look at all the marketing options you can choose from, you don’t know where…
Read MoreEveryone’s an Influencer to Someone
Explore the diverse world of influencers in digital marketing, from everyday social media users to celebrities, and understand their unique roles and impacts in shaping audience engagement and marketing strategies.
Read MoreSometimes We All Need a Little Boost
Did you know that there are over 55,000 posts a second on Instagram and Facebook? Considering those are just two major social media platforms, the sheer volume of posts is simply overwhelming. Nevertheless, only a tiny fraction of your followers see any of YOUR social media posts. Social media platforms use algorithms to handle the…
Read MoreNational Wine Day
We have all experienced the frustrations of being stuck in a creative bind when working on a project. Sometimes I find myself dedicating hours of hard work to brainstorming, researching, and editing, but when it comes time to create, I am stuck staring at a blank screen. Rather than letting the situation stress you out,…
Read More