Posts by Natalie DiRoberto
The Next Big Thing – TikTok
TikTok has been named “the world’s leading social media site” with over 600 million monthly active followers. This new platform enables users to create and share short videos, paired with visual and sound effects, ranging from 15 seconds to three minutes long. Even if you are not one to use other forms of social media,…
Read MoreStart Preparing Now for Next Year’s Cyber Monday:
The weekend following Thanksgiving can easily be named one of the biggest shopping weekends of the year. Just this year, Cyber Monday brought over $11 million in sales from over 80 million people. As a small business owner, this opportunity is not one to miss as it can help you reach your short- and long-term…
Read MorePaying it Backward on National Philanthropy Day
Brands Aren’t Made in Factories, nor Photoshop
For the past few years, Forbes has named Apple, Google, and Microsoft the top leading brands in the world. Like most people, I am sure you were picturing their logos as you simultaneously read this statistic. If this is the case, you have successfully exhibited brand recognition with these multibillion-dollar companies. Although the mentioned companies…
Read MoreCommon Mistakes in Advertising:
We can all recall past advertisements that the public has criticized for completely missing the mark. Think back to 2017 when Kendall Jenner starred in a Pepsi ad ending police brutality. In the same year, Dove created a commercial in which a black woman transforms into a white woman for their new soap line. Since…
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