The Importance of Owning your Name in Reputation Management

The battle for the White House is fought on a variety of fronts. While candidates scramble from swing state to swing state, supporters, activists and pranksters find unattended web domains to spread their own messages. The campaign of presidential candidate Jeb Bush, who also happens to be the former governor of Florida, who also happens…

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5 Ways that Wearable Technology is Affecting Marketing

The wearable technology market is growing by leaps and bounds and doesn’t show any indication of stopping soon. Products like FitBit have already found their niche in the universe of consumer usefulness. And while initial reviews of smart watches from Apple and Android have not been overwhelming, it’s assured that new design iterations and new…

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Tips for picking a social media platform for your business

In today’s business climate, a social media presence has become as much of a basic necessity as a website or a business card. However, unlike websites and business cards, there are many more options and strategies to consider and social media accounts are much more dynamic. Also, social media accounts must be continually monitored and…

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Is Twitter Dead?

Sad but true, we all know the scene. The place is packed with black-clad mourners. The slow rush of salty tears stream down the faces of those gathered when their thoughts drift on the memory of the departed. The family marches in and is greeted with hugs, pats on the back and awkward apologies. The…

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