Marketing for Personal Service Business Owners: Why Your Brand Is You

By Alfred Goldberg | October 3, 2025 | Comments Off on Marketing for Personal Service Business Owners: Why Your Brand Is You

TL;DR Personal service business owners—like coaches, trainers, speakers, and consultants—can’t separate themselves from their brands. Your personality, reputation, and values are what clients buy. To grow, focus on:

Positioning & Segmentation – Be clear on who you serve and why they should choose you.

Credibility Marketing – Build trust with testimonials, case studies, speaking engagements, media features, and credentials.

High-Impact Tactics – Share your philosophy, highlight results, nurture with email, host workshops, encourage referrals, and build an authentic website.

Marketing yourself authentically and credibly is the fastest way to build trust and attract the right clients.

Read More