Digital Marketing
Brands Aren’t Made in Factories, nor Photoshop
For the past few years, Forbes has named Apple, Google, and Microsoft the top leading brands in the world. Like most people, I am sure you were picturing their logos as you simultaneously read this statistic. If this is the case, you have successfully exhibited brand recognition with these multibillion-dollar companies. Although the mentioned companies…
Read MoreCommon Mistakes in Advertising:
We can all recall past advertisements that the public has criticized for completely missing the mark. Think back to 2017 when Kendall Jenner starred in a Pepsi ad ending police brutality. In the same year, Dove created a commercial in which a black woman transforms into a white woman for their new soap line. Since…
Read MoreContinuing the Influencer Selection Process
If you have read our past blog, Everyone’s an Influencer to Someone, then you have probably considered what type of influencer would best suit your small business. However, after selecting which type of influencer (Everyday Influencer, Brand Advocates, Micro-Influencers, Macro-Influencers, Celebrities) you want to hire, you must also evaluate the right influencers within your market.…
Read MoreSales Force
Series The Promotional Mix Sales Force « Previous 1 2 Sales Force These days, many companies do not consider the significance of a sales team when developing their promotional mix. In fact, we often see companies use outsourcing when recruiting a sales or customer service team; however, this is a mistake as we have found…
Read MoreWho Really Controls Your Company’s Reputation?
As we are sure some of you have experienced, the public can either build or destroy your business’s reputation. Although the use of public relations should help you convey your company’s message, products, or services, it is ultimately up to the public to determine how that message is understood. As Mark Twain once said, “The…
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