Taco Bus Website Redesign
Taco Bus is not just a restaurant – it’s a beloved Tampa institution and a home to foodies, Mexican cuisine enthusiasts, and lovers of fast casual dining! What started out as a single truck in 1995 has now grown to more than 8 brick and mortar locations, and continues to expand across different territories in the state of Florida rapidly.
Taco Bus’ physical business is expanding, and they needed a new website that would reflect their evolution and would also allow for online growth as well. That’s when they reached out to Absolute Marketing Solutions to craft a bespoke web development strategy to bring their website to the next level.
Absolute Marketing Solutions developed a user-friendly website that allows visitors to learn about menu items, delivery and online ordering options, news and events, and upcoming promotions and specials. It was important that the website would provide a fantastic user experience, whether it was viewed on an iPhone, Android, or any other device.
Ultimately, a new design had to stay true to their motto of “Keepin It Chido.”
Absolute Marketing Solutions considered the Taco Bus website in a way that upheld the company’s history while remaining close to its roots, yet updated the look and feel to provide an excellent user experience.
- Awkward integration of old ordering system
- Catering not apparent
- Responsive issues
- Site not search engine optimized
- Outdated look and feel
- Allows users to learn about menu items directly
- Integrates with state of the art NCR Aloha/ kiosk ordering
- Easy to add new locations
- Easy to add new menu items
- Downloadable, up-to-date menu
- Easy to search for locations by zip code
18.8% INCREASE IN ORGANIC
TRAFFIC FROM GOOGLE
7% INCREASE IN NEW USERS
13.8% DECREASE IN BOUNCE RATE
We have worked hard on this project in an attempt to do a total redesign of our old website to make it more user-friendly, up to date, and responsive across all platforms. The new website flows in a way to allow our customers the ability to find the information they need with ease such as our menu, online ordering and catering.