GLOBAL VIRUS NETWORK WEBSITE
EDUCATION | ADVOCACY | COMMUNICATION
The Global Virus Network is an international coalition of medical virologists whose goal is to help the international medical community by improving the detection and management of viral diseases.
The GVN is an essential and critical defense against viral disease. It is a coalition comprised of leading virologists spanning 63 Centers, 11 Affiliates, and 35 countries worldwide, all working to advance knowledge about how viruses make us sick and to develop drugs and vaccines to prevent illness and death. No single institution in the world has expertise in all viral areas. GVN brings the best medical virologists together to leverage individual strengths and focus global scientific teams on key scientific problems.
The power of GVN lies in its global reach, the depth of its science, and its commitment to solving viral challenges facing the human population. To accomplish this important objective, the Global Virus Network partnered with Absolute Marketing Solutions to produce a new website to facilitate research, organization, and dissemination of the latest news on viruses around the world, including COVID-19.
DISCOVERY PHASE
Putting the Global VIrus Network Website Under a Microscope
Imagine the excitement of bringing together a diverse group of leaders from research, education, events, technology, administration, partnerships, and communications - and that's precisely what we did! By sparking engaging conversations and digging deep into their needs, we paved the way for a successful large-scale project.
And guess what? We didn't stop there. We explored the virtual world, delving into websites from top-notch professional research associations and gathering a treasure trove of information to craft our project blueprint.
Creative Brief
But wait, there's more! In our creative kingdom, we hold the powerful "Creative Brief" dear to our hearts. This magical guide shapes our work for clients, sharing the project's mission and objectives and inspiring us to transform the ordinary into the extraordinary!
Personas
Building a new website is like hosting a party - you need to know your guests! To do this, we conjure up personas or imaginary users who help us dive deep into our audience's minds and guide us in tackling design hurdles.
Analyzing the Landscape
Inspiration comes from everywhere! It's crucial to analyze how other organizations expertly navigate crucial situations on their websites. We cherry-pick and strategize from their brilliance to create a fresh design that stands out from the crowd.
STRATEGIC PHASE
We collaborated with key stakeholders from the Global Virus Network to craft a strategy for the website, including what new features it will possess. The strategy encompassed the goals that were set forth at the beginning of the project, along with best practices for design and user experience.
DESIGN PHASE
Revamping the Design
Considering the organization's goals, the innovative redesign focused on enriching user experience while prioritizing impactful tone and messaging. The ultimate objective was establishing the organization as the go-to resource for viral information catering to virologists, medical professionals, researchers, media outlets, and the general public.
Innovative Variants
Embracing a versatile approach, multiple prototypes were crafted for diverse platforms such as mobile and tablet devices. The cutting-edge responsive design delivers consistent and seamless information sharing across all devices.
DEVELOPMENT PHASE
Once the key stakeholders approved the mock-up for the new website, we built a WordPress Content Management System with a customized theme. The system was created to allow the museum staff to update their website without our assistance. Exhibits change on a regular basis and the museum has a number of monthly events. The use of a content management system represents a significant cost and time savings.
The Florida Holocaust Museum provides trunks with the resources necessary to teach students about the Holocaust to educators throughout United States. The large teaching trunks provide literature-based lessons about the Holocaust, genocide and character education. The new website has enhanced registration systems allowing people to reserve educational trunk program as well as group tours.
After site development, testing, and adjustment based on user feedback, the new Florida Holocaust Museum website was launched.
We completed the project by training the museum’s staff on using the registration systems and updating content.
