The BucsWeekend project is a microsite for the fans of the popular NFL Team, the Tampa Bay Buccaneers.
The homepage showcases the Fan Poster – a feature that allows users to upload their photo with a special filter promoting the core messages for the Bucs’ Seige the Day campaign. The user can then share their photo on social media and assign it to their social profiles such as Facebook and Twitter.
#MyBucsCan is a social feed where people using the hashtag are featured on the wall. The website also displays local Bud Light specials at selected bars in various neighbourhoods through a filterable display that links geographically when it’s clicked.
Visitors can also access the VIP Sideline Experience Sweepstakes offered through the website, and purchase a discounted Bucs Tervis Tumbler.