Posts by Alfred Goldberg
How Local Influencers Can Help Your Restaurant Reach New Customers
How Local Influencers Can Help Your Restaurant Reach New Customers As a restaurant owner, you know that word-of-mouth is one of the best ways to attract new customers. And what better way to get people talking about your business than by enlisting the help of local influencers? Influencers are social media users with a large…
Read MoreWhy Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges
Why Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges There’s a lot of talk in the business world about the importance of measuring marketing results. But when it comes down to it, many businesses simply don’t do it (or do it incorrectly). Why is that? In this post, we’ll explore…
Read MoreWhy HIPPOs are dangerous for your website
For a few years, you’ve been at your company, working with a dedicated in-house team on internal marketing strategies that will take the company to the next level. You’ve been eyeing your competition and noticed they’ve all done something that your company has needed to do for years, redesign the company website.Your website is in…
Read MoreNational Espresso Day: Espresso History
Over 200 years ago, Scotsman Sir James MacKintosh said, “The powers of a man’s mind are directly proportional to the quantity of coffee he drinks.” Many of us would agree with this statement and start our day with a favorite coffee drink. These days, Lattes, macchiatos, and cappuccinos are all very popular choices. However, none…
Read MoreWho is your Primary Target Audience
One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t…
Read More