Posts by Alfred Goldberg
National Espresso Day: Espresso History
Over 200 years ago, Scotsman Sir James MacKintosh said, “The powers of a man’s mind are directly proportional to the quantity of coffee he drinks.” Many of us would agree with this statement and start our day with a favorite coffee drink. These days, Lattes, macchiatos, and cappuccinos are all very popular choices. However, none…
Read MoreWho is your Primary Target Audience
One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t…
Read MoreThe Importance of Knowing Your Customers
One eternal truth in marketing is that you have to know your customers. After all, how will you provide them with a product or service that meets their needs if you don’t know what they value? How will you reach them with your marketing messages if you don’t know where to find them? How will…
Read MoreEverybody Has Questions – Some Common Reasons Client’s Ask Questions
When I first started my marketing career, I often grew frustrated when I felt clients were questioning my expertise. These questions usually came in the form of “Is this the best way to be doing this?” or “Are we following best practices?” After a quarter-century in marketing, I have learned to accept these questions and…
Read MoreAn Absolute Guide to #Hashtags
A common question we receive from our clients is, “Are we using too many hashtags?” or the inverse “Are we using enough hashtags?” Since we hear these questions so often, we decided to write a blog post about it. As one of our company values is education, we feel it is important to help our…
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