Posts by Alfred Goldberg
Brand Archetypes – The Lover
Brand Archetypes – The Lover The Brand Archetypes Brand Archetypes – The Lover Brand Archetypes – The Sage About the Lover Archetype The Lover archetype is all about cultivating deep connections and eliciting powerful emotions. These brands have a natural gift for making people feel cherished and fulfilled. Whether celebrating the beauty of the human…
Read MoreBrand Archetypes – The Sage
Brand Archetypes – The Sage The Brand Archetypes Brand Archetypes – The Lover Brand Archetypes – The Sage About the Sage Archetype You may have already heard of brand archetypes if you’re a small business owner looking to give your brand a different personality. In the branding world, archetypes represent the different personalities that brands…
Read MoreHow Local Influencers Can Help Your Restaurant Reach New Customers
How Local Influencers Can Help Your Restaurant Reach New Customers As a restaurant owner, you know that word-of-mouth is one of the best ways to attract new customers. And what better way to get people talking about your business than by enlisting the help of local influencers? Influencers are social media users with a large…
Read MoreWhy Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges
Why Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges There’s a lot of talk in the business world about the importance of measuring marketing results. But when it comes down to it, many businesses simply don’t do it (or do it incorrectly). Why is that? In this post, we’ll explore…
Read MoreWhy HIPPOs are dangerous for your website
For a few years, you’ve been at your company, working with a dedicated in-house team on internal marketing strategies that will take the company to the next level. You’ve been eyeing your competition and noticed they’ve all done something that your company has needed to do for years, redesign the company website.Your website is in…
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