Why Businesses Fail to Measure Marketing Results – and How to Overcome These Challenges

There’s a lot of talk in the business world about the importance of measuring marketing results. But when it comes down to it, many businesses simply don’t do it (or do it incorrectly). Why is that? In this post, we’ll explore some of the reasons why businesses fail to measure actual marketing results and offer…

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Why HIPPOs are dangerous for your website

For a few years, you’ve been at your company, working with a dedicated in-house team on internal marketing strategies that will take the company to the next level. You’ve been eyeing your competition and noticed they’ve all done something that your company has needed to do for years, redesign the company website.Your website is in…

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National Espresso Day: Espresso History

Over 200 years ago, Scotsman Sir James MacKintosh said, “The powers of a man’s mind are directly proportional to the quantity of coffee he drinks.” Many of us would agree with this statement and start our day with a favorite coffee drink. These days, Lattes, macchiatos, and cappuccinos are all very popular choices. However, none…

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Who is your Primary Target Audience

One of the first questions we ask our clients and potential clients is, “Who is your target audience?” The response is almost always something along the lines of “My product is great; it appeals to everyone.” Although enthusiasm for one’s business is great, it can blind us to our primary target audience. If you don’t…

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The Importance of Knowing Your Customers

One eternal truth in marketing is that you have to know your customers. After all, how will you provide them with a product or service that meets their needs if you don’t know what they value? How will you reach them with your marketing messages if you don’t know where to find them? How will…

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